I was recently invited to my friend Claudia Kramer’s apero celebrating her new business. It was a pleasant surprise and it reminded me how nice it is to celebrate new beginnings. She helps businesses, agencies and solopreneurs build, manage and improve their digital marketing performance.

The apero was held at SPACES, a centrally located co-working space on Bleicherweg, Zurich. She treated us to a lovely spread and she also gave a short presentation telling us her story, how she came to create her new business and thanking those that have contributed to her journey. 

It reminded me how nice and important it is to get out there and meet people in person. Zurich is small and at these events, you often bump into someone you know. It was a good opportunity to catch up with people and meet some new people as well. 

Her husband was behind the scenes, in the background, helping her organize things here and there. It’s wonderful when you have the support of your family and loved ones. 

We should definitely celebrate more; beginnings, endings, milestones, anniversaries, whatever we want. Especially as small business owners and entrepreneurs, we often forget to celebrate. It gives us all a chance to take a step back and look at what you have been working on and share the journey with others. 

Good luck Claudia and thank you for inviting us to celebrate with you. 


1) https://claudiakramer.com/